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About Power...NaturallySM
Power...NaturallySM
has been developed as a logo or brand for all of NYSERDA's renewable
energy programs. Most of NYSERDA's renewable energy initiatives
are part of the New York Energy $martSM program,
which is designed to support certain public-benefit programs
during the transition to a more competitive electricity market.
Developing
a Power...NaturallySM "look
and feel" that is uniquely associated with NYSERDA's programs has
been important to stakeholders, who are sometimes confused by initiatives
being undertaken by others in the state, programs offered by other
states, federal programs, or by the numerous programs being offered
through New York Energy $martSM.
Through the PowerNaturallySM Program, thousands of potential customers and renewable energy system designers and installers have been educated about applications for solar electric and wind energy through home shows and open house
events across New York state, brochures and guides
as well as through media coverage of PV projects, workshops, conferences,
and technical courses.
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